Noticias GM

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  • #116627

    [b][size size=150]Nuevo 1.6 CDTI ECOTEC en sustitución del 1.7 y gama baja del 2.0 CDTI[/size][/b]
    Dispondrá de 136cv y 320 Nm de par, mientras que el consumo bajaria en un 10%. Susitutirá al 1.7 CDTI de 130cv y al 2.0 CDTI de la misma potencia.
    Pasa la norma Euro VI y su producción comenzará en primavera, en la misma planta que la del nuevo 1.6 SIDI, en Szentgotthard (Hungria)

    [img]http://lh5.ggpht.com/-72EVsKThVGM/UPbyJ-C3peI/AAAAAAALQ1Y/SsgN9WQSTJA/s1600/GM-Diesel-1_1%25255B3%25255D.jpg[/img]

    http://carscoop.blogspot.com/2013/01/gm-europe-releases-new-16-liter-turbo.html

    Nota de prensa, en inglés
    [b]
    – New family of state-of-the-art, four-cylinder, 1.6-liter diesel engines
    – Class-leading refinement, high power/torque density
    – Fuel consumption reduced by up to 10 percent
    – Compliant with future Euro 6 emissions requirements[/b]

    Ruesselsheim. Opel continues the fundamental renewal of its powertrain portfolio with an all-new four-cylinder, turbo-diesel engine. The second family of new downsized power units to be introduced after the gasoline 1.6-liter SIDI ECOTEC, the 1.6-liter CDTI ECOTEC diesels will replace existing 1.7-liter engines and certain lower powered versions of the 2.0-liter range.

    Featuring closed-loop combustion control and an aluminum block, the new 1.6 CDTI ECOTEC is the first diesel from Opel to comply with future Euro 6 emissions requirements. The engine will be available in a variety of power outputs across several carlines.

    Class-leading attenuation of noise, vibration and harshness, high power/torque density and low fuel consumption were the main development objectives. Initially maximum power and torque have been increased versus the 1.7-liter engine to 136 hp and 320 Newton meters respectively, while fuel consumption has been reduced by up to 10 percent compared with similarly powerful 2.0-liter diesels.

    “The comprehensive renewal of our powertrain portfolio continues at wide-open throttle,” said Dr. Thomas Sedran, Deputy Chairman of the Opel Management Board. “Our new 1.6-liter diesel will set benchmarks for refinement, performance and environmental compatibility. By the end of this year we will have launched three all-new generations of gasoline and diesel engines, as part of our roll-out of 23 new models and 13 new powertrains by 2016.”
    The new 1.6-liter diesel and its innovative engine control unit have been entirely developed in-house by a global team of engineers in Turin, Ruesselsheim and the USA. This approach has enabled a comprehensive system optimization from the very beginning of the design process. Beginning in spring, the 1.6 CDTI ECOTEC will be manufactured at the same “flex plant” as the new 1.6-liter gasoline engine, in Szentgotthard in Hungary.

    #116628

    La gama emparentada con PSA
    – Meriva (y C3 Picasso) fabricado por Opel
    – Corsa (y C3)
    – Zafira (y 3008) fabricado por PSA

    Según la noticia, todos serán hechos a partir de la nueva plataforma [url url=https://www.cochespias.net/viewtopic.php?f=15&t=16814&start=40#p441797]EMP2[/url]

    [url]http://es.autoblog.com/2013/01/24/los-modelos-conjuntos-de-psa-y-gm-llevaran-la-plataforma-emp2-de/[/url]

    #116593

    [size size=150]General Motors invertirá 4.000 millones de euros en Opel hasta 2016[/size]

    El Consejo de Administración de General Motors ha anunciado un amplio programa de inversiones de 4.000 millones de euros en Europa, incluida España, hasta 2016. La casa matriz de la europea Opel, que cuenta con una planta de producción de vehículos en Figueruelas (Zaragoza), inyectará durante el presente año y los dos próximos una importante suma en forma de inversiones, con el objetivo de aumentar su presencia en el mercado europeo a través de una mejora en el diseño, desarrollo, manufactura y ventas de su filial.

    Una parte sustancial de esa inversión irá destinada a la ofensiva de modelos de la marca Opel durante el trienio 2013-2016, en el que está previsto la introducción de 13 nuevos grupos propulsores y un total de 23 nuevos modelos, alguno de los cuales se producirá en la planta de Figueruelas.

    El anuncio, que significa un claro compromiso de GM con Opel, se produjo durante una reunión del Consejo de Administración del gigante automovilístico norteamericano, que escogió la localidad alemana de Ruesselsheim, sede del Adam Opel Haus (la central del fabricante germano), para enfatizar el apoyo a su filial europea. “Opel es clave para nuestro éxito y goza del total apoyo de su compañía matriz”, destacó Dan Akerson, Presidente y Consejero Delegado de GM tras el anuncio de esta importante inversión.

    Via http://elpais.com/elpais/2013/04/16/motor/1366103754_353207.html

    #116629

    [size size=150]GM podría fabricar el Opel Mokka en Figueruelas[/size]

    General Motors estudia trasladar una parte importante de la producción del modelo Opel Mokka a la planta zaragozana de Figueruelas , desde las instalaciones que tiene en Corea del Sur donde se fabrica actualmente. Según el diario alemán ‘Handelsblatt’, que cita fuentes de la compañía, Opel Mokka acumula más de 100.000 pedidos desde su lanzamiento hace alrededor de seis meses, con una demanda muy superior a la prevista.

    Dicha demanda está produciendo ‘cuellos de botella’ en la producción del Mokka, lo que a su vez está generando unos plazos dilatados en la entrega a los clientes.

    El periódico añade que producir el Mokka en la localidad zaragozana de Figueruelas permitiría incrementar la utilización de la capacidad productiva de la planta aragonesa, lo que, al mismo tiempo, favorecería una mejora de los resultados económicos del Opel.

    Un portavoz de Opel reconoció ayer que General Motors está buscando capacidad adicional para la producción de pequeños todoterrenos. No obstante, declinó pronunciarse específicamente sobre la posibilidad de que esta producción venga a la factoría zaragozana.

    Por otra parte, un portavoz de la marca Chevrolet señaló que actualmente no existen planes para trasladar la producción del pequeño todoterreno Trax, que también se ensambla en Corea del Sur.

    Fuentes del comité de empresa de Opel en Figueruelas indicaron ayer que oficialmente no se les había comunicado la posibilidad de que llegue nueva producción a la planta. Esas mismas fuentes señalaron que están a la espera de conocer qué inversiones de las anunciadas hace unas semanas por la compañía para Europa llegan a la factoría española.

    Via http://www.elmundo.es/elmundomotor/2013/06/11/empresa/1370940096.html

    #116630

    [b][size size=150]GM reorganiza su equipo de diseño[/size][/b]
    Cadillac gets new design chief; Adams returns to Europe

    DETROIT — General Motors is shuffling its design executives for the second time in a year, promoting the lead designer for the Holden brand in Australia to the top design job at Cadillac and Buick.

    Andrew Smith, now Holden’s design director, will become executive director of global Cadillac and Buick design, based at GM’s technical center in Warren, Mich., the company said in a statement.

    He replaces Mark Adams, who last fall arrived in Detroit as the top designer for Cadillac and Buick after leaving as vice president of GM Europe Design and the brand champion for Opel and Vauxhall.

    Now, Adams will return to Germany to pick up his old role as head of GM Europe Design as well as «champion for Opel/Buick brand strategies and design language,» GM said.

    That will make Adams a key player in solving what GM CEO Dan Akerson described last week as «probably the most complicated Rubik’s Cube» within GM: sorting out the brand strategies of Opel and Buick.

    Today, GM sells both brands on mostly shared vehicle platforms, and wearing different designs, in the world’s three largest markets: North America, China and Europe.

    Akerson said GM is working harder to deepen the «synergies» between Opel and Buick and better take advantage of the company’s costly engineering resources in Germany, where the architectures that underpin most Opels and Buicks are developed.

    Dave Barnas, a spokesman for GM Design, said: «Buick and Opel are developing more joint strategies together. There is a strong desire to have a single point of contact for Buick and Opel initiatives globally from a design and brand perspective.»

    Officially, Adams kept his position as head of design for Europe even after assuming his U.S.-based Cadillac and Buick duties in August. He was forced to cover both jobs after former Buick-GMC designer Dave Lyon abruptly left in July, just days before he was to replace Adams as head of design for Europe.

    Adams has had a high profile as Cadillac’s top designer over the past six months with the introduction of key models, including the next-generation CTS sedan, set for a U.S. launch this fall.

    GM also promoted Helen Emsley to executive director of global GMC design and user experience. Emsley, now design director for full-sized truck and performance car interiors, will be the «champion for the GMC brand,» GM said.

    She takes the GMC duties from Ken Parkinson, who will remain executive director of design for Chevrolet worldwide.

    All of the changes take effect Sept. 1.

    Ed Welburn, GM’s vice president of global design, said in a statement: «I am confident that this alignment will continue to unite our global team around its passion for designing vehicles that make an emotional connection with customers.»

    http://www.autonews.com/apps/pbcs.dll/article?AID=/20130626/OEM03/130629907/cadillac-gets-new-design-chief-adams-returns-to-europe#axzz2XRf9Qy3W

    #116631

    [b][size size=150]El Opel Mokka se fabricará en Zaragoza en 2014[/size][/b]

    En Opel no pensaban que el Mokka alcanzaría un éxito comercial tan elevado, de modo que en los planes iniciales se había decidido que su manufactura se realizase en la planta de Corea del Sur junto al Chevrolet Trax. Sin embargo la demanda ha superado todas las expectativas y se ha decidido trasladar la producción.

    A partir de mediados del año que viene, el Opel Mokka será Español. Se fabricará en la planta de Figueruelas y para ello se invertirán 80 millones de dólares. Además de la inversión, ayuda a garantizar los 5.800 puestos de trabajo directos, actualmente centrados en la fabricación de los Corsa 5 puertas y Meriva.

    El Opel Mokka también seguirá produciéndose en Corea del Sur junto al Trax de Chevrolet para otros mercados. En España se fabricarán los destinados al mercado europeo, incluyendo las variantes de Vauxhall para el Reino Unido.

    No sabemos si junto a los Corsa, Meriva y Mokka, en un futuro también sea fabricado en Zaragoza el Citroën C3 Picasso de segunda generación como te habíamos adelantado ayer. El acuerdo entre PSA y GM debería dar fruto a ambos monovolumen del segmento B, y para hacerlos rentables y viables será necesario que compartan multitud de piezas y lugar de fabricación.

    [url]http://es.autoblog.com/2013/07/10/ya-es-oficial-el-opel-mokka-se-fabricara-en-zaragoza-en-2014/[/url]

    Nota de prensa, en inglés
    [size size=150][b]Opel/Vauxhall to produce Mokka in Spain’s Zaragoza plant in 2014[/b]
    High global demand for small SUV creates additional capacity opportunities [/size]

    Zaragoza/Ruesselsheim. Production of the Opel/Vauxhall Mokka is coming to Europe. GM’s plant in Zaragoza (Spain) will start producing the successful small SUV in the second half of 2014. GM and Opel/Vauxhall leadership made this joint decision because of the high demand for the vehicle in Europe. At the same time, additional capacity for small SUV’s will be created at the plant in Bupyeong (Korea) that has been the unique source of production so far.

    Opel CEO Dr. Karl-Thomas Neumann said: “The decision for Zaragoza follows our company’s strategy of building vehicles where we sell them. The enormous demand for the Mokka underlines the attractiveness of our vehicles, adds momentum to our product offensive and secures jobs in Europe. The decision will help address the underutilization of available production capacity in Europe and therefore is good news for the entire organization.”

    Chairman of the European Employee Forum (EEF) Dr. Wolfgang Schäfer-Klug stated: “It is not only great news for Zaragoza but for all plants in view of the improved overall capacity utilization. Opel/Vauxhall management has now fulfilled a long-standing request from the EEF to produce our small SUV in Europe. This is really a win-win situation for everybody in Opel/Vauxhall.”

    In the initial phase, US$ 80 million will be invested in Zaragoza for production. The decision to produce the Mokka in Europe is helping to safeguard 5,800 jobs in Opel’s Spanish plant, which is currently producing the Corsa and Meriva.

    Since the launch of the Opel/Vauxhall Mokka in the summer of 2012, the vehicle has been a success. Not only is the stylish SUV popular with experts, but customers as well. The Mokka is among the three best-selling SUVs in several European markets.

    While the initial European production will be based on CKD-kits (CKD = Completely Knocked Down), with parts coming from Korea, localization will gradually increase.

    “This is another great day for Opel/Vauxhall,” continued Neumann. “After the recent decision of GM to invest 4 billion Euros in its European operations and an additional commitment to invest 230 million Euros in the Development Center in Ruesselsheim, Germany, this is further proof that we are on the right path.”

    The biggest winners are Opel/Vauxhall customers and employees in Europe, added Neumann: “With this investment, we will be able to produce more Mokkas and to more quickly serve our customers.”

    #116632

    [b][size size=150]Opel presenta el nuevo motor SIDI tricilindrico [/size][/b]

    1.0L tricilindrico Turbo
    85 kW/115 hp y 166 Nm
    Un 20% mas eficiente que el 1.6L
    Va con una nueva caja de cambios de 6 velocidades
    El año que viene en el Adam

    [img]https://fbcdn-sphotos-g-a.akamaihd.net/hphotos-ak-frc1/q71/s720x720/1000244_668834826461101_1506329768_n.jpg[/img]
    [img]http://media.opel.com/content/media.suffiximg.w_550.maxw_550.maxh_367.jpg/content/dam/Media/images/_MEDIALIVE_/INTL/Opel/2013/august/08-07-new-1.0-sidi-turbo/Opel-1.0-SIDI-Turbo-287380.jpg/1375866818089.jpg[/img]
    [img]http://media.opel.com/content/media.suffiximg.w_550.maxw_550.maxh_367.jpg/content/dam/Media/images/_MEDIALIVE_/INTL/Opel/2013/august/08-07-new-1.0-sidi-turbo/Opel-1.0-SIDI-Turbo-287378.jpg/1375866668370.jpg[/img]

    nota de prensa, en inglés
    [b]New All-Aluminum 3-Cylinder Turbo Sets Refinement Benchmark[/b]

    [b][i]
    – New 85 kW/115 hp, 1.0-liter turbo raises bar for three-cylinder refinement
    – First in all-new family of small-displacement direct injection gasoline engines to debut in Opel ADAM
    – Higher torque, better fuel efficiency than 1.6-liter engine
    – Cylinder head-integrated exhaust manifold
    – Teamed with all-new six-speed gearbox, 30 percent lighter than predecessor[/i]
    [/b]

    Rüsselsheim. Clean, smooth and quiet: Opel’s all-new three-cylinder will be celebrating its world premiere at the Frankfurt International Motor Show in September. The 1.0-liter turbo gasoline engine is not only climate-friendly, it also represents a new benchmark for refinement in three-cylinder engines, with noise and vibration characteristics superior to many four cylinder units.

    Developing 85 kW/115 hp, this pocket powerhouse also delivers high low-end torque of 166 Nm all the way from 1,800 to 4,700 rpm, belying its diminutive size. The 1.0 SIDI Turbo (Spark Ignition Direct Injection) generates more torque throughout its operating range than equally powerful, higher displacement engines, while fuel efficiency is improved by 20 percent compared to Opel’s current 1.6-liter naturally aspirated power unit.

    To be launched in the ADAM small car next year with an all-new six-speed gearbox, the 12-valve, 1.0 turbo is the first in a new, modular family of three and four-cylinder gasoline engines in the up to 1.6 liters class. State-of-the-art technologies such as direct injection, continuously variable valve timing, and a lightweight aluminium cylinder-block, are key efficiency enablers. Opel expects the new engine family to deliver impressive fuel economy and CO2 emissions significantly lower than 100 g/km.

    “In developing this small engine, we not only set out to minimize fuel consumption and CO2 emissions, we also wanted to demonstrate that three cylinders can be just as refined as four or more,” says Dr. Matthias Alt, Opel’s Chief Engineer, Small Gasoline Engines. “We tackled at source the balance, noise and vibration issues typical of conventional three-cylinder engines, and we’re confident customers will be pleasantly surprised by the results. This is a very lively and refined three-cylinder engine which doesn’t compromise on driving fun.”

    [b]German engineering for class-leading acoustics[/b]

    Opel engineers started with a clean sheet of paper, which enabled the incorporation of a series of measures to eliminate the typical, ‘off-beat’ running characteristics which have traditionally accompanied the economical driving appeal of three-cylinder engines.

    The cylinder block made of high pressure die-cast aluminum is designed to reduce radiated and structure-borne engine noise, as well as reduce weight. The high-pressure fuel rail and injectors are also structurally isolated from the cylinder head to minimize the transmission of pulsing, while the fuel pump and fuel line are acoustically treated.

    Another major contributor to refinement is the installation of a balance shaft in the oil sump. Driven by a chain with inverted teeth for quiet running, the counter-rotating shaft spins at crankshaft speed and is carefully mass-optimized to offset the inherent vibrations from a three cylinder operation.

    Other noise attenuation measures include: acoustically-optimized covers for the top and front of the engine, the intake manifold and camshaft housings; crankshaft isolation with iron main bearing inserts; inverted teeth for camshaft drive chain; a low-hiss turbo compressor; and a lower oil pan in steel.

    As a result of these engineering features, the new 1.0 SIDI Turbo is not only more refined than other three-cylinder engines, but also quieter than many four-cylinder units. For example, in bench testing at full throttle, it emits lower noise levels across all engine speeds than similarly powerful gasoline turbos with 1.6-liters displacement. Its inherent refinement is so good, that the need for additional in-car sound insulation, or complex engine mountings and sub-frames, is significantly reduced.

    [b]Strong power and torque[/b]

    The 1.0 SIDI Turbo also packs a punch, generating more torque than Opel’s current 1.6-liter, naturally-aspirated engine, as well as the same 85 kW/115 hp maximum power output.

    Jewel-like precision engineering is used in the integration of the exhaust manifold inside the aluminum cylinder head, which is bolted directly to the low-inertia, water-cooled turbocharger. This compact installation contributes to the delivery of a fast boost charge for strong, low-end power. Maximum torque of 166 Nm from just 1,800 rpm is almost 30 percent higher than the 1.6-liter engine generates at the same rpm.

    The six-hole fuel injectors are centrally located above each piston to provide efficient combustion, and dual cam-phasing enables variable valve timing for optimum engine breathing. A twin displacement oil pump and a switchable water pump, which is disengaged when the engine coolant is cold in order to accelerate warm-up, also contribute to low fuel consumption.

    [b]All-new, weight-saving six-speed gearbox[/b]

    The 1.0 SIDI Turbo is mated to an all-new, six-speed manual gearbox specially designed for medium torque applications. With a dry weight of only 37 kilograms, it is about 30 percent lighter than its current counterpart. It is also extremely compact, measuring just 375 mm along its axis.

    Featuring superior shift quality, with a short lever travel and low shifting effort, the new transmission incorporates many of the refinements recently introduced on Opel’s next-generation gearboxes. These include gears with wide, asymmetrically-cut dog teeth, and triple-cone synchronizers for first/second gear, with double cones for third/fourth. Reverse gear is also synchronized.

    The new gearbox will be used in a broad range of small and sub-compact Opel vehicles with engines rated at up to 220 Nm torque. For optimum powertrain efficiency in each application, the matrix of gearing choices comprises 12 sets of gear ratios and seven final drives.

    [b]Next step in Opel’s powertrain renewal program[/b]

    The launch of the 1.0 SIDI Turbo and its new six-speed gearbox is the latest step in the renewal of Opel’s powertrain portfolio, which will see three new engine families and 13 new engines introduced between 2012 and 2016, plus a host of new transmissions.

    The program began with the launch of the first engines in new mid-size gasoline and diesel families. These 1.6-liter turbo units are now joined by the 1.0 turbo, as the first example of a new, small displacement engine family. All will be built at GM’s new Szentgotthard plant in Hungary, where gasoline and diesel engines are produced on a shared assembly line.

    New generation Opel power plants are focused on meeting a growing customer demand for ‘downsized’ engines which are able to deliver reduced fuel consumption and CO2 emissions, in combination with the power and refinement typical of larger displacement engines.

    #116633

    Ahora hablan de «ingenieros alemanes» cuando este motor lo estaba desarrollando PATAC en China. Uno no sabe ya que creer.

    #116634

    [quote quote=»CABO»]Ahora hablan de «ingenieros alemanes» cuando este motor lo estaba desarrollando PATAC en China. Uno no sabe ya que creer.[/quote]

    hombre, los ingenieros pueden ser alemanes y la empresa estar en China, no es tan extraño. dudo que GM deje a los chinos desarrollar solitos, porque les piden un motor y lo mismo les traen una nevera de dos puertas.

    #116635

    Miedo da el Corsa que saquen…

    Llegará a la familia Astra? Supongo que sí

    #116636

    [b][size size=150]PSA Peugeot Citroën y General Motors Acuerdan fabricar MPV’s (Monovolúmenes) del Segmento B en Zaragoza[/size][/b]

    General Motors y PSA Peugeot Citroën anuncian hoy que, como parte del acuerdo de la alianza ya existente, los MPV’s (monovolúmenes) del segmento B de las dos compañías serán fabricados en la Planta de GM España en Zaragoza.

    Como ya se informó, la Alianza es responsable del desarrollo de la siguiente generación de MPV’s o monovolúmenes del segmento-B basados en una plataforma de PSA Peugeot Citroën. Este programa es uno de los 3 proyectos que se acordaron y se firmaron por ambos socios en diciembre de 2012.

    El equipo de Opel en Ruesselsheim liderará el desarrollo y la ejecución de la ingeniería de este proyecto conjunto. PSA Peugeot Citroën suministrará los grupos motrices para todas las aplicaciones. Los primeros vehículos saldrán al mercado a finales de 2016.

    La Alianza entre PSA y GM está basada en una posición de equilibrio. Los vehículos de ambas compañías serán muy diferentes y plenamente consistentes con sus respectivas características de marca.

    Más anuncios de proyectos conjuntos se realizarán en un futuro.

    http://media.gm.com/content/media/es/es/opel/news.detail.html/content/Pages/news/es/es/2013/opel/10-01-psa-peugeot-citroen.html

    #116637

    [size size=150][b]Los nuevos Opel Astra y restyling del Corsa subiran un nivel[/b][/size]

    Asi lo ha dicho el vicepresidente de diseño de la marca, Marc Adams. Además, ha añadido que el restyling del Corsa le volverá a poner en la lucha del segmento. En el caso del Astra, será «excitante» y con un diseño dinamico y deportivo

    [youtube]mtRgPme7-GE[/youtube]

    Vauxhall

    #116638

    Que ganas de ver el astra, a ver si me gusta mas que el Qashqui 😀

    #116639

    [b]General Motors eliminará Chevrolet de la Unión Europea[/b]

    Llevávamos meses escuchando la problemática del solape Opel-Chevrolet como uno de los principales motivos para que la firma del rayo germano no despegara en sus ventas en la Unión Europa. El fuerte crecimiento de Chevrolet en el viejo continente unido a un producto cada vez más competitivo había logrado robar ventas internas a la propia Opel, y GM Europa necesitaba reorganizarse.

    Pero creo que ninguno esperábamos una noticia como la que nos acaba de sorprender hace escasos minutos: General Motors ha confirmado que, a partir de 2016, Chevrolet desaparecerá como marca de la Unión Europea, quedando sus operaciones en el viejo continente centradas en Opel y Vauxhall (Opel remaracada para Reino Unido).

    GM asegura que Chevrolet se seguirá vendiendo en Europa solo para modelos icónicos, como el Corvette y el Camaro, aunque no indica bajo qué concesionarios. Dice también que en los próximos meses iniciará conversaciones con cada punto de venta autorizado Chevrolet para «enfocar» el futuro de los mismos (si se reconvierten a Opel, o cierran sus puertas). En todo caso, es un duro mazazo para todos los que han invertido dinero en montar un punto de venta de la firma norteamericana. Chevrolet se seguirá vendiendo en Rusia y algunos países concretos de Europa del Este.

    De esta manera, si el sueño de tu vida era comprar un Cruze, ya puedes correr, pues en dos años no podrás hacerlo ya. Esta salida del mercado debería significar no sólo más «espacio de ventas» para Opel, sino también más dinero disponible para invertir en la marca, y es que todos los recursos que hasta ahora se empleaban en Chevrolet en Europa (publicitarios, de lanzamiento de modelos, acciones en la red comercial) podrán ahora caer en manos de Opel, que debería poder crecer y ser más rentable.

    Además, la salida de Chevrolet del mercado ampliará el espacio vital de ventas para todo el resto de marcas que comercializan coches en Europa, y es que el problema de la sobre-producción también es un problema de sobre-oferta. Eliminar a un actor como Chevrolet de la escena facilitará cuadrar los números a todos los jugadores europeos.

    GM ha confirmado que los clientes de la marca seguirán siendo recibidos con los brazos abiertos en temas de garantías y recambios, garantizando la atención a los mismos a largo plazo, entendemos que a través de la red Opel.

    ¿Será capaz Opel de aprovecharse de la desaparición de su hermano?

    [url url=http://es.autoblog.com/2013/12/05/bombazo-general-motors-eliminara-chevrolet-de-la-union-europea/]Spanish Autoblog[/url]

    #116640

    No creo que la situación se deba sólo a Opel. Imagino que será también parea que Citröen y Peugeot tengan más espacio.

    #116641

    Parece de broma
    Creo que no es un buen paso, ya que si pretenden que Opel sea algo mas que una generalista, ¿qué queda debajo de ella?

    Heria, lo de GM-PSA ya veremos que pasa, porque si la compra la china, o entra el estado francés, creo que complicaria un poco las cosas, mas de lo que está ya, que está todo ralentizado

    #116642

    Ufff, esto es un fracaso estrepitoso de GM… la escusa de que Chevrolet canibaliza ventas a Opel y ese es el motivo para quitar la marca en Europa es una milonga que no hay por donde cogerla. Chevrolet y Opel están mucho más diferenciadas que otras marcas europeas como podría ser Seat-Skoda o Peugeot-Citroën, que han ofrecido un producto parecido para un mismo cliente. Además dudo que en lo que no es mundillo muy interesado por el motor conozcan en profundidad la relación Opel-Chevrolet.

    Una venta perdida de Opel podía ir a parar a Chevrolet, una misma marca del mismo grupo. Ahora ya no.

    Que reconozcan su rotundo fracaso con Chevrolet. Ford, Toyota, Volkswagen, Nissan… han logrado asentar sus marcas globalmente y GM no ha logrado esto con Chevrolet.

    La buena noticia es que todo el dinero de GM-Europa se centrará en Opel (Buick-Opel). Puedo entender en parte en que sinteticen marcas, si las cosas van mal… tan mal! Pero mala estrategia…

    #116643

    No sé, creo que de alguna forma esta decisión tiene que tener una repercusión mayor que la de simplemente dejar más espacio a Opel.

    O bueno, quizás sí que hayan hecho cuentas y sea más rentable dejar de importar unidades antes que afrontar más despidos o cierres en Opel…no se.

    #116644

    [b]La nueva estrategia de GM para Europa[/b]
    Nota de prensa, en inglés
    [b]GM Strengthens its European Brand Strategy

    [i]– Opel/Vauxhall to compete as GM’s mainstream brands across Europe
    – Chevrolet to focus on iconic products in Europe
    – Cadillac to expand in Europe[/i]
    [/b]

    Beginning in 2016, GM will compete in Europe’s volume markets under its respected Opel and Vauxhall brands. The company’s Chevrolet brand will no longer have a mainstream presence in Western and Eastern Europe, largely due to a challenging business model and the difficult economic situation in Europe.

    Chevrolet, the fourth-largest global automotive brand, will instead tailor its presence to offering select iconic vehicles – such as the Corvette – in Western and Eastern Europe, and will continue to have a broad presence in Russia and the Commonwealth of Independent States.

    This will improve the Opel and Vauxhall brands and reduce the market complexity associated with having Opel and Chevrolet in Western and Eastern Europe. In Russia and the CIS, the brands are clearly defined and distinguished and, as a result, are more competitive within their respective segments.

    Cadillac, which is finalizing plans for expanding in the European market, will enhance and expand its distribution network over the next three years as it prepares for numerous product introductions.

    “Europe is a key region for GM that will benefit from a stronger Opel and Vauxhall and further emphasis on Cadillac,” said GM Chairman and CEO Dan Akerson. “For Chevrolet, it will allow us to focus our investments where the opportunity for growth is greatest.”

    “This is a win for all four brands. It’s especially positive for car buyers throughout Europe, who will be able to purchase vehicles from well-defined, vibrant GM brands,” Akerson said.

    Chevrolet will work closely with its dealer network in Western and Eastern Europe to define future steps while ensuring it can honor obligations to existing customers in the coming years.

    “Our customers can rest assured that we will continue to provide warranty, parts and services for their Chevrolet vehicles, and for vehicles purchased between now and the end of 2015,” said Thomas Sedran, president and managing director of Chevrolet Europe. “We want to thank our customers and dealers for their loyalty to the Chevrolet brand here in Europe.”

    The majority of the Chevrolet portfolio sold in Western and Eastern Europe is produced in South Korea. As a result, GM will increase its focus on driving profitability, managing costs and maximizing sales opportunities in its Korean operations as the company looks for new ways to improve business results in the fast-changing and highly competitive global business environment.

    “We will continue to become more competitive in Korea,” said GM Korea President and CEO Sergio Rocha. “In doing so, we will position ourselves for long-term competitiveness and sustainability in the best interests of our employees, customers and stakeholders, while remaining a significant contributor to GM’s global business.”

    With the decision that Chevrolet will no longer have a mainstream presence in Western and Eastern Europe, GM expects to record net special charges of $700 million to $1 billion primarily in the fourth quarter of 2013 and continuing through the first half of 2014. The special charges include asset impairments, dealer restructuring, sales incentives and severance-related costs, and will pave the way for continued improvement in GM’s European operations through the further strengthening of the Opel and Vauxhall brands. Approximately $300 million of the net special charges will be non-cash expenses. In addition, GM expects to incur restructuring costs related to these actions that will not be treated as special charges, but will impact GM International Operations earnings in 2014.

    http://media.gm.com/content/media/es/es/chevrolet/news.detail.html/content/Pages/news/emergency_news/05-12-gm-european-brand-strategy.html

    #116645

    Pienso que a GM no le ha ido bien estos años por los bandazos en las decisiones de los directivos, puesto que se ha visto que no tienen un objetivo realmente claro. Opel sería más rentable si fueran más eficientes con los recursos, porque vender, se está viendo que venden. No creo que eliminando una marca en Europa que les ha costado mucho impulsar, sea la solución a sus problemas.

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