Nueva alianza: GM – PSA

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    Nueva alianza: GM – PSA


    GM and PSA Peugeot Citroën Create Global Alliance

    Long-term strategic pairing to leverage combined scale and strengths

    NEW YORK – General Motors and PSA Peugeot Citroën today announced the creation of a long-term and broad-scale global strategic alliance that will leverage the combined strengths and capabilities of the two companies, contribute to the profitability of both partners and strongly improve their competitiveness in Europe.

    The alliance is structured around two main pillars: the sharing of vehicle platforms, components and modules; and the creation of a global purchasing joint venture for the sourcing of commodities, components and other goods and services from suppliers with combined annual purchasing volumes of approximately $125 billion. Each company will continue to market and sell its vehicles independently and on a competitive basis.

    Beyond these pillars, the alliance creates a flexible foundation that allows the companies to pursue other areas of cooperation.

    In connection with the alliance, PSA Peugeot Citroën is expected to raise approximately €1 billion through a capital increase with preferential subscription rights for shareholders of PSA Peugeot Citroën, underwritten by a syndicate of banks and including an investment from the Peugeot Family Group, as a sign of its confidence in the success of the alliance. As part of the agreement, which includes no specific provision regarding the governance of PSA Peugeot Citroën, GM plans to acquire a 7 percent equity stake in PSA Peugeot Citroën, making it the second-largest shareholder behind the Peugeot Family Group.

    «This partnership brings tremendous opportunity for our two companies,» said Dan Akerson, GM chairman and CEO. «The alliance synergies, in addition to our independent plans, position GM for long-term sustainable profitability in Europe.»

    Philippe Varin, chairman of the managing board of PSA Peugeot Citroën, declared, «This alliance is a tremendously exciting moment for both groups and this partnership is rich in its development potential. With the strong support of our historical shareholder and the arrival of a new and prestigious shareholder, the whole group is mobilized to reap the full benefit of this agreement.»

    Under the terms of the agreement, GM and PSA Peugeot Citroën will share selected platforms, modules and components on a worldwide basis in order to achieve cost savings, gain efficiencies, leverage volumes and advanced technologies and reduce emissions. Sharing of platforms not only enables global applications, it also permits both companies to execute Europe-specific programs with scale and in a cost-effective manner.

    Initially, GM and PSA Peugeot Citroën intend to focus on small and midsize passenger cars, MPVs and crossovers. The companies will also consider developing a new common platform for low emission vehicles. The first vehicle on a common platform is expected to launch by 2016.

    This alliance enhances but does not replace either company’s ongoing independent efforts to return their European operations to sustainable profitability.

    The purchasing cooperation defined in the agreement allows the companies to act as one global purchasing organization when it comes to sourcing commodities, components and services from suppliers, taking full advantage of the joint expertise, volume, platforms and standardized parts. Combining GM’s robust global processes and organizational structure with best practices from PSA Peugeot Citroën will bring significant value and efficiencies to the purchasing operations at both companies.

    Additionally, the alliance is exploring areas for further cooperation, such as integrated logistics and transportation. To this end, GM intends to establish a strategic, commercial cooperation with Gefco, an integrated logistics services company and subsidiary of PSA Peugeot Citroën, whereby Gefco would provide logistics services to GM in Europe and Russia.

    The total synergies expected from the alliance are estimated at approximately $2 billion USD annually within about five years. The synergies will largely coincide with new vehicle programs, with limited benefit expected in the first two years. It is expected the synergies will be shared about evenly between the two companies.

    The alliance will be supervised by a global steering committee that includes an equal number of senior leader representatives from each company..

    Its implementation is subject to requisite regulatory approvals in certain jurisdictions as well as notification to the appropriate workers councils.

    About General Motors

    General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets. GM’s brands include Chevrolet and Cadillac, as well as Baojun, Buick, GMC, Holden, Isuzu, Daewoo, Jiefang, Opel, Vauxhall and Wuling. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at

    About Peugeot Citroën

    PSA Peugeot Citroën. With its t wo world-renowned brands, Peugeot and Citroën, the Group sold 3.5 million vehicles worldwide in 2011, out of which 42% outside Europe. As Europe’s second largest carmaker, it recorded sales and revenue of more than €59.9 billion in 2011. PSA Peugeot Citroën has sales offices in 160 countries. In 2011, the Group dedicated more than €2 billion to research and development, especially in new energies. Its activities also are involved in financing activities (Banque PSA Peugeot Citroën Finance), logistics (Gefco) and automotive equipment (Faurecia). Presentation related to announcement can be found at http://www.PSA Peugeot Citroë

    GM Forward-Looking StatementsIn this press release and in related comments by GM management, our use of the words «expect,» «anticipate,» «possible,» «potential,» «target,» «believe,» «commit,» «intend,» «continue,» «may,» «would,» «could,» «should,» «project,» «projected,» «positioned» or similar expressions is intended to identify forward-looking statements that represent our current judgment about possible future events. We believe these judgments are reasonable, but these statements are not guarantees of any events or financial results, and our actual results may differ materially due to a variety of important factors. Among other items, such factors might include: our ability to realize production efficiencies and to achieve reductions in costs as a result of our restructuring initiatives and labor modifications; our ability to maintain quality control over our vehicles and avoid material vehicle recalls; our ability to maintain adequate financing sources, including as required to fund our planned significant investment in new technology; the ability of our suppliers to timely deliver parts, components and systems; our ability to realize successful vehicle applications of new technology; and our ability to continue to attract new customers, particularly for our new products. GM’s most recent annual report on Form 10-K provides information about these and other factors, which we may revise or supplement in future reports to the SEC.


    Estoy seguro de que todo irá bien,es más,ambos grupos van a ahorrar y crecer,y,si la crisis está su favor en unos 5 o 6 años pueden que se conviertan en la pesadilla de volkswagen en TODOS los mercados.
    Además la plataforma epsilon 2 estaría muy bien en un 508 cc y quien sabe si algún día habrá un cadillac con cuerpo de 3008?


    el problema de opel son otrso:algunos productos malos(antaray nuevo moka),falta de otros (un omega) y sobre-produccion.
    tal vez en unos años gm venda opel a PSA


    ¿Por qué el Mokka es malo, si apenas sabemos nada del coche? No hagamos de adivinos…


    GM-PSA Tienen sobreproducción en europa y tendrán que cerrar fábricas.

    Al quedar FIAT aislada en Europa, tiene que mover ficha. Marchionne ha dicho que están mirando a Asia y que están hablando con Suzuki y Mazda. America la tiene bien cubierta con el grupo Chrysler y la explosión de ventas que están teniendo (+44 % en Enero, se estima que +26% en Febrero)

    Mazda busca socio desesperadamente. Su principal problema es la fuerte inversión SKYACTIV y la valoración del yen que influye en sus ventas, al tener toda la producción centralizada en Japón.

    Fiat ya tiene acuerdo con Suzuki en India al que vende 300.000 motores jtd en 3 años. Así como el 1.6 jtd y el SX-4-Sedici que no se renovará el acuerdo para la siguiente generación.

    A mi me gusta más Mazda. Los diseños Takeri, Shinari pasados por Italia pueden ser escandolosos. Y encima a Fiat le sobran fábricas en Italia que podría usar Mazda.


    me refiero a que le sucedera lo mismo que al diseño insipido.


    [quote quote=»facu»]
    me refiero a que le sucedera lo mismo que al diseño insipido.

    Pero eso no quiere decir que sea malo jejeje
    La estetica es como todo, a algunos les gustará y a otros no, pero es normal…


    En español:

    Para mi es una desgracia esto y me da la sensación de que en Francia les va a pasar factura. Por mi parte un montón de coches a la lista negra de lo que nunca compraría.
    Espero que PSA resista la depredación y siga existiendo dentro de 12 años.


    Es una buena alianza. La nueva GM quién la vió y quié la ve! Hacinedose amigo de los Peugeot.

    Es una buena alianza, como ya dije en la sección de Rumore. Creo que la más beneficiada va ser PSA, para posicionar sus marcas mejor en todo el globo, aunque GM necesitaba un socio estrategico de calado para compras y compartir desarrolllos.


      Creo que solo el tiempo dira si fue buena o mala desición, pero tengo muy en mente Saab, Daewoo,Fiat y tod el caos que deja GM a su paso…


    [quote quote=»BLACK_SLR»]
      Creo que solo el tiempo dira si fue buena o mala desición, pero tengo muy en mente Saab, Daewoo,Fiat y tod el caos que deja GM a su paso…

    Una cosa es la marca (nombre) y otra es la capacidad industrial de lo que queda. Por ej. aunque Daewoo no exista mas como tal (a mi me parece intrasendente, pero bueno..) ahora no solo produce mucho mas que antes sino que desarrolla incluso coches para otras marcas (Antara y Mokka por ejemplo), el fracaso de la alianza con FIAT perjudicó mucho económicamente a GM y con las multas que GM tuvo que pagar a FIAT prácticamente que la salvo de una quiebra, lo de Saab si es otra cosa.

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