30th Anniversary edition
1.2 69cv
1.2 69cv LPG
0.9 Twinair 85cv
0.9 Twinair 80cv (metano)
1.3 Multijet 95cv
Nota de prensa, en inglés
The “30th Anniversary” Ypsilon
This new special series features a celebrative badge on the pillars, specially designed by the Lancia Style Centre, and also refined Ultramarine Blue bodywork created exclusively for the “30th Anniversary” series. Also available on request is a version with a sheer black tailgate… a quotation from the first model, launched in 1985.
All this is rendered even more alluring by the jet back 15″ diamond-effect alloy wheels. The interior features an eye-catching steering wheel with radio controls, the Blue&Me system and the elegant black or beige Castiglio Fabric linings which exude the exclusive class of a car which will undoubtedly seduce connoisseurs of Lancia quality and innovation.
Available as from March in European dealerships, the new “30th Anniversary” special series offers standard 15″ alloy wheels, ESC stability system, manual climate control, radio-CD-MP3 with Blue&Me technology, controls on steering wheel and chrome exhaust terminal. Engines range from the 69 HP 1.2 Fire EVO II and the 69 HP 1.2 Fire EVO II LPG, through the 85 HP 0.9 TwinAir with manual or automatic gears, to the 95 HP Turbodiesel 1.3 Multijet II and the 80 HP 0.9 Methane Turbo TwinAir.
Among the numerous activities organised to celebrate the Ypsilon’s thirtieth birthday, it is worth noting the “YpsilonTellers” initiative, conceived by the Bitmama digital agency in collaboration with Feltrinelli and supported by Maxus media network. The aim? To pay homage to Ypsilon through the testimony of people who – from 1985 to today – have chosen and loved this very lovable car. Online from March, the “YpsilonTellers” platform will offer all users the possibility of sharing in a treasure-trove of Ypsilon memories, with the daily possibility of winning Feltrinelli shopping vouchers. The site will also offer a literary competition providing aspiring writers with the chance of creating a TV format, an e-book or a printed book.
The new “30th Anniversary” series adds a new element to the already rich variety of the Ypsilon range, positioned somewhere between the youthful “Elephant” series and the top of the range “ELLE”, both launched in 2014 and embodying Lancia’s vocation for continuously updating its offer in line with the latest trends and fashions. In this sense, all the Special Series form an integral part of the history of Lancia and particularly of Ypsilon: never simply exercises in style, they extend the personalities of each model, connecting with new customer targets and offering broader customer choices.